
You may write your most or all your emails on a computer, however most email messages are opened and read on some form of mobile device, most commonly smart phones and tablets. Since the mobile devices do have a smaller screen than the average computer monitor you must think about the space management. This includes images, fonts styles and sizes and the overall message. If you use these tips in mind when composing an email, it will be easier to read and understand on any mobile devices.
- First, you want to use short and meaningful subject lines. This is very important to grab the attention.
- Make the first 75 characters of the message meaningful. The content will be displayed in the inbox as preview text and can persuade your audience to open the email.
- Organize the content directly, placing the most important and persuasive information first to engage the audience and convince them to scroll if your message requires more than one screen.
- Keep paragraphs short.one-sentence paragraphs are not often used in formal documents, but they look good on small screens and can draw attention to questions and calls to action.
- If you include an attachment, summarize it briefly in the email. Attachments can be hard to read on a mobile device
- Lastly, make it easy to reply. When people read an email requiring a complex reply on a mobile device, they are likely to put it aside and forget to reply.
Sources: Business Communication: Polishing Your Professional Presence 4th Edition by Barbara G. Shwom 000000